Client story / Enjoy Fitness Studio
Enjoy Fitness Studio had spent 15 years building a community in Warsash. We brought local search, its website and the booking experience together — so its digital presence could work as hard as the team behind it.
01 / The starting point
A blog post about calories in alcohol attracted readers around the world. That traffic did little to help a local studio sell personal training or fill a class in Warsash.
Meanwhile, an ageing website and a disconnected booking system made life harder for the people who did want to join.
Global traffic to an old informational article.
Relevant searches. Clear services. A route to booking.
02 / A connected approach
We treated the journey as one project. Local search needed to lead to a useful page. That page needed to make the next step clear. And booking needed to feel like part of the same website.
03 / What we changed
Before rebuilding, we looked at how people found the studio and where the website got in their way. We used those findings to organise the service pages and make the studio’s local offer clearer in search.
The focus was on people looking for personal training in Warsash and fitness classes nearby.
How we approach local SEOThe rebuild gave the services a clearer structure and put the mobile journey first. Visitors could understand the offer and reach the relevant next step with less friction.
We also addressed the ageing technical foundation and reviewed avoidable subscriptions.
Explore WordPress website developmentWe replaced a third-party booking experience with a bespoke WordPress plugin. Customers could select several classes, build a basket and continue to Stripe to pay.
The studio could manage schedules and bookings within WordPress. This work became Hampshire Bookings.
Try the booking experience04 / A stronger search presence
Search click-through rate rose from 0.65% before launch to 3.81% in the latest 63-day period. A greater share of the studio’s search appearances turned into website visits.
| Period | Clicks | Impressions | CTR |
|---|---|---|---|
| Before launch28 May–29 July 2025 | 589 | 90,836 | 0.65% |
| First 63 days30 July–30 September 2025 | 286 | 17,684 | 1.62% |
| Latest 63 days10 July–10 September 2026 | 335 | 8,793 | 3.81% |
Google Search Console / Web search. Each window covers 63 days. CTR is clicks divided by impressions; it measures the share of search appearances that resulted in a visit. Click totals and impressions were lower in the later windows. Different seasons and query mixes affect the comparison, which does not measure booking growth or isolate the effect of the rebuild.
People searching for “enjoy fitness warsash” clicked through to the studio 416 times between 28 May 2025 and 10 September 2026. Its average position for that search was 1.0.
Local search, service pages and booking now work together. Visitors can explore the studio’s offer, choose sessions and continue to payment through the WordPress booking experience.
Build a clearer customer journeySource: Google Search Console. Comparing 28 May–29 July 2025 with 10 July–10 September 2026.
05 / In the client’s words
“Working with Hampshire Marketing has been a breath of fresh air. The new site is fast, looks great, and finally gives us control. It is also helping us reach more people locally, which is exactly what we needed.”
Mark MayesOwner, Enjoy Fitness Studio
Visit Enjoy Fitness Studio06 / What this could mean for you
Perhaps customers struggle to find you, understand your offer or complete a booking. We’ll help you work out where they get stuck and what to improve first.
We can begin with an audit or one focused improvement. Your quote sets out the tasks, scope and cost before work starts.
See audits and one-off servicesSelected work / Website previews
Explore the website behind the story, then visit the live site to try it yourself.
A website rebuild, local search work and a bespoke booking system. Connected around the people who want to find a class and join in.
Your business has its own story.
Let’s build the right way to tell it.
Your business / The next chapter
Tell Henry where customers get stuck.
We’ll help you identify a useful first improvement.