Client story / Brook Flooring
Brook Flooring wanted to make its existing website work harder. We focused on search visibility and a direct route to WhatsApp enquiries, while planning a new website for the next stage.
01 / Work with what you have
A complete rebuild was not the immediate priority. With a defined budget and an older website, we focused on two practical needs: helping people find Brook Flooring and making it easier to contact Phil.
The business could move forward without waiting for a new website. The larger technical changes would follow as part of the planned rebuild.
02 / A practical priority
For a flooring business, the website needs to start a conversation. We paired search work with a custom WordPress WhatsApp button, connecting visitors directly to Phil’s WhatsApp Business chat.
03 / Focused delivery
People looking for flooring often start with a simple search: “carpet shops near me” or “flooring stores near me”. Brook Flooring was appearing for those searches, as well as for its own name.
We used that insight to guide the ongoing search work towards the products and services customers were looking for.
Explore our SEO servicesWe designed a WhatsApp-themed button for Brook Flooring’s WordPress website. It opens a chat directly with Phil’s WhatsApp Business number, giving visitors a simple route to an enquiry without waiting for the full rebuild.
A visitor with a question could go straight from the website to a conversation with Phil.
Explore the WhatsApp button plugin04 / Progress in search
Search click-through rate rose from 0.72% to 0.97% across the two periods below. A greater share of Brook Flooring’s appearances in Google led to a website visit.
0.72%
176 clicks from 24,326 impressions.
0.97%
141 clicks from 14,555 impressions.
Customers searching for Brook Flooring by name generated 100 website visits, with the business averaging position 1.33 for that search.
Brook Flooring also appeared for “flooring stores near me”, averaging position 7.9 and attracting six website visits from that search.
Source: Google Search Console. The headline compares 10 December 2025–9 March 2026 with 13 June–10 September 2026: two 90-day periods. The 34% relative increase uses unrounded click-through rates. Search-term figures cover 12 May 2025–10 September 2026. Seasons and the searches shown can affect results; total clicks were lower in the later period. Click-through rate measures website visits relative to search appearances, not sales.
05 / In the client’s words
“Hampshire Marketing understood that we needed to make progress within a budget. They focused on practical improvements to our existing website, including a custom WhatsApp button, while helping us plan the next stage. We now have a clear direction for a new website that can do more for Brook Flooring.”
Phil PaffordBrook Flooring
06 / The next chapter
Next, we’re planning a new Brook Flooring website that gives the business more room to grow. It will build on what we’ve learned about the searches customers use and the way they get in touch.
The goal is simple: help customers explore their flooring options and make it easy to ask Phil about the next step.
Explore website developmentSelected work / Website previews
Explore the website behind the story, then visit the live site to try it yourself.
Practical improvements to an existing website, local search support and a custom WhatsApp button that connects customers directly with Phil.
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